Ad Age Report: Why Agency Talent is Turning to In-House Marketing Roles
As agencies face layoffs, brands are rapidly expanding their in-house teams, creating new opportunities for agency talent, according to a recent Ad Age report.
When Campaign Launches are Literal Launches: NASA’s Michael Lentz on Managing In-House Creativity
On the latest Let’s Bring It In podcast, we talk with Michael Lentz, Art Director and Creative Lead at NASA. From managing creative briefs to overseeing campaigns that culminate in actual rocket launches, Michael shares his approach to fostering collaboration, staying inspired, and navigating the unique challenges of NASA’s mission-driven work.
Barnes Creative Bank Featured in AdChat DFW
Barnes Creative Bank offers insights into best practices for setting up and running an in-house creative team, ensuring companies can leverage the benefits while avoiding common pitfalls.
In-House Creative Teams Are Better for Brands
While the benefits of in-house teams—such as increased efficiency and closer brand alignment—are evident, developing an effective in-house creative service goes beyond just hiring the right talent.
The Shift Toward In-House Agencies: Will Burns explains the new AŌR.
Brands don’t need to walk away from their traditional agency partners. They simply need to know how and when to use them.