In-House Creative Teams Are Better for Brands
The trend of building in-house creative teams is transforming the marketing landscape, as discussed by Ira Belsky in a recent Forbes article. According to research from The Observatory International, two-thirds of major global companies now have in-house creative agencies, with another 21% considering this move. This shift is fueled by the need for brands to produce more content rapidly while staying closely aligned with their brand identity and business goals.
While the benefits of in-house teams—such as increased efficiency and closer brand alignment—are evident, developing an effective in-house creative service goes beyond just hiring the right talent. It requires strategic guidance to ensure that these teams are not only creative but also highly efficient and focused on the company’s broader objectives.
This is where consultancies like Barnes Creative Bank can make a significant impact. By partnering with brands, we help shape in-house creative services that are more innovative and effective. Here’s how:
Strategic Alignment: We work with your team to ensure their creative efforts are aligned with long-term business goals, establishing clear expectations and frameworks to guide their work.
Efficient Processes: We optimize workflows to enhance your team’s efficiency, ensuring faster time-to-market without compromising on quality.
Creative Excellence: While in-house teams offer deep brand understanding, we bring fresh perspectives and push creative boundaries, enhancing the overall quality of your campaigns.
Ongoing Support: Beyond the initial setup, we provide continuous support to help refine and develop your team’s capabilities as your brand evolves.
As more companies bring creative functions in-house, the role of strategic consultancies becomes essential. We offer the expertise and external perspective needed to maximize the potential of your in-house team, transforming it into a powerful driver of brand growth and innovation. If your brand is considering or already building an in-house creative team, partnering with Barnes Creative Bank can help you fully realize the benefits of this approach.