Barnes Creative Bank Featured in AdChat DFW

The following is the introduction to an article at AdChat DFW. You can read the full article here, which includes an interview with Greg Christensen.

Greg Christensen, Group Creative Director at TRG, recently launched Barnes Creative Bank, a consultancy aimed at helping companies establish their own in-house creative and production teams. In a discussion with Patty Harrison, Editor-in-Chief of AdChat DFW, Christensen elaborated on the growing trend of companies like PepsiCo, Team One, and 7-Eleven creating internal production departments to achieve greater nimbleness, cost-effectiveness, and speed.

Christensen pointed out several advantages of having an in-house production team:

1. Nimbleness: Internal teams can respond to project needs and market changes more swiftly than external agencies, providing a competitive edge in fast-moving industries.

2. Cost-effectiveness: Over time, building an in-house team can be more economical as it reduces the reliance on external agencies and the associated costs.

3. Speed: Direct control over the production process often results in faster project turnaround times, allowing companies to meet tight deadlines more efficiently.

However, Christensen also highlighted potential pitfalls for companies attempting to create in-house teams without adequate preparation:

1. Expertise in Equipment: High-quality production requires an understanding of the latest equipment and technology, which can be a steep learning curve for new teams.

2. Production Knowledge: The complexity of production processes demands a depth of knowledge that can only be acquired through experience.

3. Creative Team: Building a cohesive and talented creative team takes time and effort, and companies may struggle to attract and retain top talent without a clear strategy.

Barnes Creative Bank aims to mitigate these challenges by providing expert guidance and support. Christensen’s consultancy offers insights into best practices for setting up and running an in-house creative team, ensuring companies can leverage the benefits while avoiding common pitfalls.

By assisting with everything from equipment selection to team building, Barnes Creative Bank helps companies create robust in-house production capabilities that drive their creative projects forward efficiently and effectively.