Unlock Brand Value
From the Inside
Fractional Executive Creative Direction for VC-backed companies.
Breakout work today. Scalable systems for tomorrow.
The Problem (Yours?)
Most startups invest late in brand, then pay millions to fix it.
Investors focus on traction: logos, charts, and growth signals that show momentum. But without brand clarity early on, portfolio companies risk wasted spend and stalled growth.
Founders are scrappy and product-focused. But struggle with when and how to hire creative talent.
In-house teams are often underpowered, set up without strategy, infrastructure, systems, or a long-term plan.
Most brands start here — expensive agencies, formulaic firms, or underpowered hires. There’s a better way. Curious? Ask me for a free presentation on Unlocking Brand Value from the Inside.
My Role. My Value.
As a fractional ECD, I help founders and VCs:
Do breakout work now (brand guidelines and positioning to launches and campaigns).
Build systems for the inside (creative blueprints, in-house hiring plans, freelancer stables).
Increase enterprise value by aligning brand with growth trajectory
Case Studies & Campaign Launches
I’ve partnered with companies at every stage — from scrappy startups to national giants — helping them grow their brands and their enterprise value.
The common thread: breakout creative backed by systems that scale.
Who I Work With
Stage: Series A-B, with $5-50M in funding
Size: <100 employees, no senior brand leadership in place
Fit: Consumer tech, mobile-first, CPG, wellness, or other product-led growth companies with branding gaps
Key Need: Brand systems that accelerate growth and prevent costly missteps
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"Focusing on brand leadership, Greg and his team delivered results that supported the continued strength of the customer relationships and the strength of our brand."
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"Through pandemics and chip shortages and strikes - Greg remained a trusted and smart creative partner who was willing to roll up his sleeves and go to battle with us."
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"Greg threads the needle. He keeps a broad view of the goals and vision and made certain we were maintaining a consistent narrative across multiple channels."
How I Work
Fractional ECD (8-12 hours/month)
Strategic oversight and coaching to prevent missteps and align growth.
Brand Systems Builder (3-6 months)
Brand voice, guidelines, hiring roadmap, and scalable processes.
Aligned Advisory
Modest retainer + milestone equity to align outcomes and minimize cash burn.
You can outsource your creative and hope for the best.
Or you can bring it in and deliver it.
Let's Bring It In.
Let's Bring It In.
I host Let’s Bring It In: Discussions with In-House Creative Leaders, featuring insights from brand builders at companies like Liquid Death, Yeti, Spotify, and Whole Foods. Their stories fuel my perspective on how to help founders and VCs build breakout brands from the inside.
